Vibrant brand, white space and customer benefits = good read
Challenge
Develop a new communications piece that helped position Telus as a business solutions provider and strategic partner for businessses that covered the spectrum from small/medium to enterprise scale.
Solution
These newsletters maintained the Telus brand and communicated complex business/infrastructure concepts with an economy of means. The result was an inviting read illustrated with visual metaphors that reinforced the key concept for each issue.
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