Simple logo update helps expand geographic markets
Hello Ian, Simply gorgeous! Scott has decided that we will go with the logo that you designed with all text lowercase.
Challenge
Rebrand TerraChoice Environmental Marketing with an identity that helps pave the way for expanding their services in the USA market.
Original logo:
Solution
We chose a more contemporary font with a better relative height of upper and lower case characters. Expanding 'environmental marketing' to the full width improved legibility at small sizes.
Eliminating the maple leaf/globe for the 'o' immediately neutralized the Canadian content and eliminated the need for half-tone reproduction, which simplified the application of the logo.