Package design & value-added extras = premium gift item
Peace & Vinegar! What cheek! Love the box! Nice work!
Kim Stansfield, Owner, Vinegar Works
Challenge
We had already designed the labels for Vinegar Works organic wine vinegars, but wanted to create a gift package which included more information about the vineyard, business and product.
Solution
We built pine boxes with sliding lids that were the exact fit for a tissue-wrapped bottle. Each box also contained a little 8 panel booklet with serving suggestions; recipes and a brief story on the vineyard. Hanging outside the box in a cellophane-wrapped bundle was a weighted pouring spout with our seasonal greeting tag.
Kim and John, the Vinegar Works owner/operators liked the package so much they have sourced a box supplier in Summerland so they can offer the gift box as well as individual bottles.
"Peace & Vinegar" from Design HQ! |