Buddha Board tablet

Gift lets executives create and wins DM best of category Mobius award

Direct response marketing (DRM) designed by design hq inc. that promotes TELUS creative partnerships with a Buddha Board

left quote

Creative Partnerships for TELUS Business (better known as "Buddha Board") Has been awarded the direct marketing FIRST PLACE position in the Services category. The Mobius Awards are international recognition honoring outstanding advertising for Television, Radio, Print and Direct. This first place award identifies our creative work as among the world's best. Congratulations to the TELUS team. And of course, a huge thanks to our client for getting excited over our ideas and trusting us to make them real right quote

Scott Lewis, Creative Director, Integration, J. Walter Thompson, New York, NY

Challenge
To create a direct mail gift/information package for high-level executives who would be considered potential partners in TELUS Business Solutions as well as a companion piece for TELUS employees that reinforces TELUS branding.

Solution
Gift is a “buddha board” reusable tablet for doodling at your desk. Postcards outline components of a successful partnership. The companion piece was a gift for TELUS employees, (fancy loose teas and tea ball), with a laminated brand guide for any documents they might create.