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EcoBuyer logotype epitomizes green consumers

Challenge
Design the identity for TerraChoice's EcoBuyer program — a resource tool that makes it as easy as possible for you to find environmentally preferable products and services, so you can buy green.

Solution
We used Futura — the same font used for all of TerraChoice's print communications — for this program identity. The lighter weight 'u' became the handle for the green shopping bag — the quintessential icon for the modern, eco-friendly hunter-gatherer.