Bold graphics unify a variety of different vehicles
I love the large scale "faded" logo too! I think that the fact that it is subtle on the back and large in scale is good. Super nice work… again. Elegant with impact!
Challenge
Design consistent fleet graphics for a variety of panel and passenger vans.
Solution
The super-sized logo graphic on the sides of the panel vans was scaled to more-than-fill the available space — spilling over the wheel wells and creating a huge, but subtle visual. We kept all graphics on the glazed areas white for maximum legibility and applied full colour logos to each door.
See how this worked on a variety of vehicles. Download 380 KB PDF